Author: Wallace

Wallace is a finance geek as he loves his numbers. Always sharing new facts and statistics with the readers in the form of engaging and easy to understand articles
Sales & Marketing

A 2021 Guide For Medical Spa Marketing: Everything You Should Know

With everything, from the pandemic to the lack of social life taking a toll on people’s mental health, everyone is desperately looking for stress-busting solutions. And there can be no better stress-relief option than a medical spa. 

And that is why people are flocking to spas for relaxing, rejuvenating treatments. As a result, the spa industry is at a high. In 2019 alone, the Global Medical Spa Market size value was estimated at USD 13.82 billion.

But with tremendous growth comes great competition. And to stand out as a med spa, you need to be on your feet. And that means investing in a winning digital marketing strategy that makes you a household name. So read on to find out the best 2021 guide for digital marketing of med spas, and start becoming a hit online.

Ways to Excel at Medical Spa Digital Marketing

SEO and Online Listing

 Is having a fantastic Instagram page, a glowing website, and some well-designed pamphlets enough to attract customers these days? NO! These options are pretty good, but they are nowhere near search engines when it comes to bringing organic leads to your brand. In fact, a whopping majority of 92.96% of global traffic comes from Google Search, Images, and Maps.

So to attract more leads, you need to appear in people’s search engine results. And the way to do that is called SEO. The right SEO strategy can help you boost your SERP ranking and drive targeted traffic to your website. A combination of high-quality blogs, articles, social media posts, case studies, and promotional posts, all focused on your spa’s services and results can help you immensely.

Apart from these, listing your medical spa in online directories is also a great way to boost local visibility. For this, Google My Business is excellent. Set up a professional Google My Business profile with your spa’s address and phone number. Moreover, do not miss listing in other online directories such as Yelp, City Pages, Acxiom, etc.

Site Optimization

You might have a website with a pleasing design, but there is always room for improvement. Find out the issues related to your site and fix them. In addition, ensure that the features of your website are at par with that of your competitors.

There are many factors that can push clients away from your site. And the most common one is site loading speed. Even a delay of 100ms can decrease conversion rates by 7%. To keep these leads with you until they convert, you need a high-speed website that works well on a desktop as well as smartphones and tablets. 

Another critical aspect of a good website is its ease of navigation. Confusing customers with too many options on a single page or multiple sign-up requests can backfire. They might abandon your website and move to your competitors. So try to have a simple, user-friendly interface and minimize the frequency of sign-up requests. 

Content Marketing 

 You have the site already developed. It has been listed in the online directories. And you have a sufficient social media presence. Now, your goal should be to publish content to invoke the interest of the prospects. 

Before booking an appointment with your spa, customers often like to know and understand services, perks, and facilities. And sometimes, they get led to services by just reading an informative blog post about a brand new technique. 

Set up a blog and post guides for the readers. This is a great way to boost traffic on your site. By helping prospective customers through valuable content, you will also gain their trust and establish authority in the medical spa market. Nowadays, infographics, memes, and visual content are in trend, so do not forget to incorporate them into your content. 

To better manage content marketing and other digital marketing aspects of your business, you can also hire Practice Bloom. They are experts in digital marketing strategy for med spas and will take care of your marketing needs.

Online Reputation Management

 Online Reputation Management is another area your spa business needs to look at. Your reputation is the reward that customers give you for providing excellent service. In fact, for a medical spa, customer reviews and overall reputation is the most critical lead-closing factor. Conversely, a bad reputation can make your business collapse. 

In 2020, 87% of consumers went through reviews of local businesses before making a purchase or trying services. No customer wants to risk their money only to face disappointment. 

Hence, try to improve your online reputation management strategy. For example, ask your existing customers to post reviews of your spa services. And follow up after each appointment to get such feedback. 

You might have some negative reviews, but as long as you treat them fairly and improve, your overall reputation won’t hurt. So no matter what, keep reaching out to your spa customers frequently to get their reviews. 

Paid Search Campaign 

 When you are doing everything to increase prospects’ engagement on your site, running a paid campaign search will also help your medical spa.

Use Google Adwords for this purpose. Its proper usage will bring plenty of traffic and good quality leads to your website. Besides, retargeting ads is another brilliant idea that will boost your digital marketing strategy. 

Many businesses have used paid search successfully to attract leads. And this technique works well even beyond the medical spa industry. So make wise use of paid search campaigns, and you’ll surely see more customers knocking on your doors. 

Final words

 Deploying the above digital marketing techniques for your medical spa will surely be helpful in the long run. And you will also become a biggie in the spa industry in no time. So follow them diligently for success!

Sales & Marketing

5 Powerful Ways To Ignite Your Online Sales

Do not overlook your ability to overlook things. We all want results fast, yet we overlook the very things we can do to make that happen. Here is 5 focused steps to get your Internet sales up.

1. Are you someone who gives away what you know easily through your day, just talking at the coffee place or wherever you go? Consider offering that expertise as a bonus to a customer who comes aboard your Network marketing business, or who purchases a bundle of your products. A short conversation with you can’t help but add value.

Today it is all about value added angles to help bring more sales. Brainstorm on your business and see if you can’t find a few places to add incentives that will seem too good to turn away from. New prospects are those who are challenging you to make them new customers.

2. Keep this in the front of your minds: targeted marketing will always bring you better results than mass advertising. The Internet is full of deals to bring you a million hits, or a hundred thousand visitors. Do not waste your time and money.

Don’t just start placing ad’s randomly. If you plan out what it is you want to do, and you know who your targeted prospect is you will have a clearer idea where to place your marketing. A site like Alexa can help you figure out the best places and publications for you on the Net.

3. Details matter. Realize this and you are on your way to increasing your profits. Look at the details of your site, like graphics, or colors. Consider the text or copy that you are using to reach the new prospect. Improvements to the details of every aspect of your business will make a big difference.

4. Have a system in place to always have an email campaign going on in the background of your day-to-day business. Choose the right autoresponder or email marketing solutions company, and you have one of the best partnerships your online business can have.

The details in the messages you broadcast out are important. You should not be afraid to personalize all your e-mail messages. These are the ones that get read and are even saved. You should include the recipient’s name in the subject line. Your email will more often be opened than if you didn’t include it. It’s a busy world, you need to grab people’s attention quickly.

5. That leads to this last point. Marketing online is about flexibility. It’s about tweaking things and testing them out. Be open and willing to change anything. It could be testing a new price point for your product, adding in a new payment option, or doing what I call “wild mind”. That’s writing your marketing copy from your intuitive heart.

Whether you have found your online opportunity or are actively looking, know that what you will be doing is Response Marketing. The copy you use should always aim for an emotional response from your prospects.

Purchasing anything is always a tug of war between the excitement of having it and the logic of needing it. Prospects supply the logic, so you will be primarily appealing to the emotional reasons for them to jump in. Do this and you cannot help but light up your sales.


3 Surefire Strategies To Assure Your Tax Lien Investing Success

Many beginning tax lien investors make the mistake of jumping into the game without doing any prep work. This results in a bad investing experience and they’ll likely give up without ever knowing what they did wrong.

Luckily, there are three easy ways to make the most of the many benefits tax liens have to offer.

Let’s take a look at what it takes to be highly successful in the lucrative world of tax lien investing:

1. The absolute most important component to tax lien investing success is proper research. You need to know exactly what kinds of properties are connected to the liens you want to buy. You should know how much it’s worth, if it’s in a good neighborhood, and if it’s in good repair.

These are critical points to consider. When you buy a tax lien, you may need foreclose on the property if the redemption period expires and the owner still hasn’t paid off the delinquent taxes. You won’t want to own a broken down shack in the middle of a ghetto. Check up on the properties. It’s the only way to rest easy that you’ve made a good investment.

2. Create a list of the liens that pass your due diligence inspection. These are the liens you’ll be bidding on at the auction. By making a clear and orderly list of the liens that you want, you’ll avoid any risk of losing out on prime liens because you forgot to bid on them.

Keep the list of lien ID numbers on your lap during the auction. Each time the auctioneer calls off a new lien number, check it against your list. This will quickly tell if you want to bid on the lien or not.

3. Call out your bid with authority. Don’t speak in a quiet, timid voice. This will result in your bid going unheard. You should match the volume and pace of the other bidders in the room. It’s very easy to do. Simply watch and listen.

You’ll quickly detect the bidding tempo and volume being used. Now, do your best to match it. Strong bidding is a key to tax lien investing success.

The above strategies should point you in the right direction. Tax lien investing is very fun and profitable– if you do it right. Use these pointers to make your next investment the best it can be.


4 Strategies A Professional Motivational Speaker Uses To Inspire Employees

If employee morale at your company is at an all time low, it may be time to think about hiring a keynote speaker to motivate employees. There are many topics an experienced motivational speaker can talk about and the speaker chosen to motivate your employees should have a variety of topics proven to inspire.

No matter what the topic, you’ll want a motivational speaker with the ability to teach, as well as entertain. If the keynote speaker is dull, employees will only take away a notebook full of doodles and not the points trying to be taught. A few topics from a qualified motivational speaker will include: lessening employees stress, ending the communication breakdowns, fine-tuning mission statements and honing presentation skills.

Encouraging The Stressed And Overworked

Are the to-do lists in your company becoming longer every day with no end in sight? Are your company’s servers becoming overloaded with emails from overworked employees? With budget cuts in nearly every industry, today’s employees are doing more with less. It’s no wonder that employees are overstressed and overworked. Asking a motivational speaker to address this common problem can go a long way to improve and energize your company’s employees. A good keynote speaker can share tips and suggestions on how to do more with less, with humor and anecdotes that will keep your employees’ attention.

Ending Communication Breakdowns

Is miscommunication becoming the downfall? Are employees talking at each other and not really listening to what one another is saying? A motivational speaker can give solutions to fixing the communications gap. From squashing gossip and other negative speech to positivity in the workplace, a keynote speaker focusing on communication breakdown will improve employee relationships, which benefit the entire company.

What Do You Stand For?

Your company may have a mission statement, but what does it mean? Is it a canned statement without a purpose? A motivational speaker can help hone your mission statement into a clear, concise goal for your company. A keynote speaker will help you with the bottom line so that your company can achieve everything in it’s mission statement.

Powerful Presentations

No matter what the job, nearly everyone will need to make a presentation sometime in their career. Good presenters aren’t born, they’re made. A motivational speaker can give suggestions on giving a successful presentation. Some important presentation skills a keynote speaker can share are organizing a presentation, using the nerves to your advantage, using humor in your speech and how to hold an audience’s attention.

Hiring a motivational speaker to address one of these topics can provide invaluable motivation for all employees and improve morale throughout your whole company. It’s a simple solution to a problem nearly every company faces.


7 Expensive Money Mistakes

Just about everyone makes mistakes with their money. It’s just so easy to fall into the various traps that keep you from making the most of what you have. Then you have the rising cost of living that makes things get worse instead of better.

You aren’t going to behave perfectly with your money all the time; that’s simply not in most people’s nature. But if you can learn how to make the big mistakes less often you can save more money, leaving yourself with more financial flexibility.

Some of these mistakes may not seem that expensive at first glance, but when you take a look at how they add up you’ll see the problem.

1. Live paycheck to paycheck

This is an easy trap for many people to fall into, especially if you are a single income family. This can work adequately during the good times, but when prices go up or the car breaks down or worse yet, a job is lost, financial disaster looms quickly.

But what can you do about it? That depends on what you are interested in doing. Maybe someone needs to get a second job. Maybe it’s time to consider a home business. Maybe it’s time to push hard for that promotion or raise.

Then again, you could try cutting expenses. What’s unnecessary?

Living paycheck to paycheck creates an inherently unstable situation. A problem will arise at some point that will throw your finances off that delicate balance. You are better off preparing yourself ahead of time.

2. Don’t bother with a budget

Relatively few people bother creating a budget for their family, yet most could benefit tremendously from it. A budget lets you see where your money is really going, giving you an overall view. You might be surprised at some of the places that you are wasting money unnecessarily.

What goes into a budget? Everything! The monthly bills, birthday presents, estimated auto maintenance, taxes, eating out, eating in, the works!

Now if you think you’ll sweat over making your budget, just wait! The hardest part isn’t creating it, it’s keeping it!

3. Failing to save money

This relates strongly to living paycheck to paycheck. If you aren’t saving money there will come a day when you regret it. Not only will you not have the resources to readily make major purchases, such as a newer car when that time comes, but you won’t be able to cope with other financial crises.

4. Carry large credit card balances or indeed, any unnecessary credit card balances

Credit card debt is generally much more expensive than other kinds of debt, and if you use your money wisely, can be completely unnecessary.

Certainly there are times in most lives where it’s rely on using the credit card or lack the necessities, but too many people use them frivolously. Just remember that the interest on your credit card makes that purchase cost more than it would otherwise. How much depends on how fast you pay it off and how high the interest rate is.

5. Fail to pay your bills and/or debts

Here’s one of the fastest ways to ruin your credit record, and it can cost you huge amounts of money. Not only will you have to pay the money eventually or file bankruptcy (not as easy as it used to be!), but the negative information on your credit report will make every bit of money you need to borrow cost more, as you will be charged higher interest rates if you are a high risk.

6. Forgetting to pay taxes on time

For many people, taxes only need to be paid once a year, since they come out of the paycheck before they ever see it. Don’t mess with the IRS. They have ways of getting their money once they realize you owe it to them, and they won’t be much concerned with what you need.

7. Buying things you just don’t need.

Maybe your weakness is impulse items. Maybe it’s the newest technological toy. Maybe you just want to have what everyone else has.

Whatever it is, stop it! Think before you buy. Marketers know how to push your buttons so that you want things you don’t need. Fight back and think about what you really need before you buy and save yourself a lot of money. You might even end up with less clutter in your life.

Business Finance

Using A Business Credit Card To Take Control Of Your Business

A business credit card can be a great way to take control of you business and ensure your business stays financially secure while still moving forward and growing. The trick is knowing how to use a business card to help make your business a success rather than a failure.

Consolidating Debt

Once of the great aspects of business credit cards is that you can keep all of your business expenditures on just one card. This makes it easier to keep track of what you have spent on your business when it comes to paying taxes. In addition, receiving a monthly bill helps you see just how much money you are spending on your business each month. This ability to monitor expenditures makes it simpler for you to make modifications as necessary. In addition, most business credit cards provide end of the year summaries that make it much easier for you to analyze your annual expenses.

Many business credit cards also provide special introductory offers with low APRs. Some even waive balance transfer fees, making it possible for you to transfer all of you business expenses from other credit cards on to one card. The lower APR can save you money a great deal of money in the long run, particularly if you are unable to pay the bill in full at the end of each billing cycle.

Investing in the Future

A business credit card provides you with a revolving line of credit that makes it easier for you to expand your business whenever necessary. Many business owners, particularly those that are just starting out, need to have money available to them quickly. After all, the only way to grow a business is to invest in it. A business credit card allows you to bypass long loan application processes, thereby making it possible for you to make investments quickly and keep the momentum rolling in the growth of your business.

Look Professional

With business credit cards, you can often get your company logo in addition to its name on the card. There is no doubt this makes your business look more professional. A business credit card is a sign that you are an established, serious business. In addition, just using a business credit card is a great way of marketing your business. As cashiers see your business logo and name, word slowly spreads about your business. It’s one of the easiest marketing strategies you can utilize!

Perks of Business Credit Cards

Many business credit cards provide extra perks that are nice to have as a business owner. Take the time to compare business credit cards to discover what each has to offer and whether or not the benefits are helpful for you and your business. For example, some provide special travel benefits to business cardholders. But, if you do not need to travel frequently for your business, this benefit may not be too attractive. On the other hand, some business credit cards provide discounts at certain office supply stores. If you frequently purchase office supplies for you business, this benefit could potentially save you a great deal of money. Of course, be sure the business credit card you get provides discounts to a store you actually use. Otherwise, you are once again failing to take full advantage of your business credit card.

If you take the time to compare business credit cards, you are guaranteed to find one that offers benefits or rewards programs that will be beneficial to you and to your business. Make sure you weigh all of the benefits and stipulations, including APRs, annual fees, rewards programs, and other perks before deciding on which business credit card is best for you.

Business Career

Why Business As A Career

The careers involved with business management have grown immensely. Business professionals are constantly working to develop quality products and work by utilizing their experience and education they obtained from their college or university of choice. If you are a student and are interested in seeking out a business career, consider the many degree levels and choices to choose from.

The skills that are obtained during the many years of education are extremely beneficial to the individual who employs them. Having a business degree does not limit your options in careers. Instead, it creates a better well-rounded individual who can handle the rigors of the business world. Many accredited colleges and universities provide a chance for students to pick a degree level that best suits the student. Many goals can be achieved by pursuing the right major of the student. This allows the student to focus their training and education on the areas they want to excel at. The business degree does not need to be a once size fits all. Colleges typically offer training programs in the following areas:

Business Administration, Leadership Skills, Entrepreneurship, and Global Business.

These are just some of the majors that can be completed through a college. Before immediately picking a major, the student needs to take time to consider the right program for themselves and their needs. One of the ways they can help narrow down the options is by doing research on their chosen career. Most positions that require leadership skills will require an employee to have completed specialized degree program. A student can complete all the required levels or they can receive an undergraduate degree for pursuing the education for a few years. This allows the student to develop experience and the sense that is needed to apply for their career.

Usually obtaining an associate’s degree is the foundation for achieving a bachelor’s degree. This is essential because nearly all business careers require the applicants or employees to have a bachelor’s degree coupled with ample experience for their chosen field. Choosing a program in business administration will train the student how to manage a business, the basics in using computers and other technology around the office, and basic accounting skills. This program is best suited for students who are trying to obtain a job in the retail, nonprofit or small business realm.

Pursuing a job in entry-level positions is best suited when the applicant has completed their bachelor’s degree program. Regardless of which program the student chooses, the curriculum generally focuses on the following: accounting, marketing skills, human resource management, etc. After completion of a business degree program, this provides the student with skills that can be utilized in the professional and business work areas.

Many people who are considering moving into a more rewarding career will choose a career that deals directly with business. But why? Why a business career? Because a business career is often times the most rewarding career field an individual can participate in. The benefits and salary oftentimes pay for themselves, quite literally. This allows for a more stable career path. This provides stability for that individual and their family.

Entrepreneurship Startups Tips

Five Tips For Entrepreneurs To Select Great Startup Company Names

Entrepreneurs always look out for best possible names to name their Ideas in Practical way .Some entrepreneurs struggle to find great names which need to simple ,easy and reflect the brand they would be offering to massive world . Sometimes they make mistake in selection startup names which affects the marketing of the Small business for which they had planned . The Following Five great tips will help Entrepreneurs select great Name which will be Marketed as Brand and become the Sign of your Identification .


The name you are going to choose for your Idea should very Simple and easily pronounced so that people may not face any difficult while pronouncing the Name . The names such as Yahoo, Gmail , Google , Adobe , Paypal are the Great Names and simple to pronounce . The Names are given for example purpose since these names are the Copyrighted and cannot be used in any other company .

2.Should be New

The name you are going to choose should be New and Should not be match with already running Business . If It happens it may infringe the copyright trade Marks and you may be prosecute dbefore the law and pay heavy fines for not adhering to copyright laws .

3. Should be Single or Double Syllable Word

The Startup name you want to choose, should not be too long as SAMJOHNCOMPANY but it should be either of a Single Syllable Word having meaning related to your nature of Small Business or An acronym formed from the initials of Original Name of your Company such as NATO (North Atlantic Treaty Organization) . You can also use the Abbreviation such ABC (American Broadcasting Corporation ) BBC ( British Broadcasting Corporation ) . Choosing such Acronym or Abbreviation will help increase your Business Brand visibility as compared to names which are very long or not real words.

4. Unique

The name which is going to be chosen by the Entrepreneurs should be unique should not be just a expression .Unique names such as Google , Amazon , , , the names with Initials such as UNO , AOL etc are unique and reflect the brand and mostly Registered Trade Marks and regulated under IPO laws .

5. Get your name Registered

Registering your Name under Trade Mark laws will minimize any competitor to use your name for their Substandard service or registering a typo Error names such as Quikr in place of real name Quicker etc or Freelancer in place of . Registering your Company and Name will enable you to initiate Legal action against those who may attempt to defame your Startup with either substandard service or Product which you are offering and it is being Sold like hot cakes . You should also search the Company databases to make sure that the name you have selected does not match with an existing Company . You can do this by making internet Search , Company Registration authority of Your Country etc .


Factors Affecting Profit Of Business

Profit is like the lifeline in any business. In the initial stage of business, it can be possible that your business is not able to earn profit but even after some years of business, the profit is unable to make profit, it’s not a good sign. Even when a business is earning good amount of profit, then also proper care should be taken that it is maintained in a proper manner. Profit of business is affected by the revenue and cost based upon the price, quality and quantity of the goods. Here are some of the factors affecting the profit of business. If your business is not earning appropriate amount of profit then you should check which of these factors is affecting profit of business and improvise that to have better results.

Level of competition

One of the key factors affecting profit of business is the competition going on in the market. If you are having a business with monopoly then it is a sure thing that it is going to earn good amount of profit. Here the demand will be more inelastic and whole group will be depending just upon you for supply. In this case busyness will also have high prices as there is no alternative available. Business like Microsoft and Google has developed a monopoly power in the market with very less amount of competition. On a contrary if there is extreme competition in the market for your business then chances are there you will earn less profit in business. In this case you will have to give so many offers and discount to attract customers and those customers will also not be stable as when they will get less price somewhere else they will fling there. Hence competition is one of the major factors affecting profit of business.

Strength of demand

You are having business with monopoly but what is the use of public is not having demand. When there is high demand of your business in the ,market, profit will be rising to the sky but on a contrary if there is not demand profit will fall to the ground level. Demand will be high if you are having some fashionable product or something which is in trend. You need to modify your products according to the trends to maintain your profit level. If you don’t want profit of business to get low then walk with the recent demand and trend.


Advertising affect the mind of people very soon and hence it also affect [profit of business very easily. If you are constantly advertising your product then people will see it and then buy it to try eventually which can affect profit of business. On a contrary if your opposition does the same thing and you are not advertising then your product will not be able to survive with the competition and make loss and if not tackled easily also shut down.


How To Recover Business Failure

It is not something new that a business is incurring loss especially those business which are still new in the market. You need to give some time to your business to recover business failure and have a good amount of profit. But even after given time, you are not able to recover business failure and there is more outgoing of money then you are putting in then it’s high time and you need to make some changes to keep your business running and be able to recover business failure. Situation of recovering business failure arises when your business is operating loss. Now for recovering operating loss, you must know what is operating loss.

What is operating loss?

Operating loss is such a situation where you are spending more funds in your business then you are actually getting from it. All business operates loss in its initial phase and at the time of its growth which is a natural thing. It is totally fine if you are having enough funds in your bank account and you know you will be able to recover business failure till the time your business starts earning profit. But if your business is operating loss on a regular basis and the reason behind this is slow sales then you need to make some or the other changes in the way your business is running. If you are not able to figure out what is wrong and how to make it right then you need to consult to an advisor and ask him to sort out ways to turn things out for you and recover business failure.

  • How to know if you are operating loss or not?
  • Here are some the things you must be facing if you are operating at loss.
  • Your business would not be having enough money to pay your bills.
  • Your bank balance will be for sure negative and you would be having any idea as to how to make it positive.
  • You will not be able to sell as much as you have decided. For example if you have set a target of selling ten cups of coffee per day you will be able to sell only three or four cups of coffee.
  • If you know a big profit is going to come in future then it’s just the matter of time then you need to manage finance by borrowing till the payment comes and settles out your debt and recover business failure.

What to do if you are operating loss?

Cut back your expenses: One of the easy things you can do to recover business failure is cutting on your expenses and useless expenditures. Sell out all your assets which are no longer in use. Try and negotiate more profitable deals from your suppliers. Try and reduce the amount of drawings which you are taking from your business, this will help you a lot recovering business failure and get back to profitable situation.

Increase sales: try and increase the price of your product or service. Try to hunt for more customers and try to make more sales to recover business failure.

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